Release Date: Thursday, May 16, 2013
Washington, D.C. -- Today, the National
Consumers League (NCL) and its partners announced the awardees of the second
annual Script Your
Future Medication Adherence Team Challenge for health
profession students. This month-long competition engaged health profession
students and faculty in developing creative ideas for raising awareness about
medication adherence as a critical public health issue. This year’s awardees are: St. Louis College of Pharmacy, University
of Charleston School of Pharmacy, University of the Pacific Thomas J.
Long School of Pharmacy & Health Sciences, Touro University College of
Pharmacy California, and The University of Mississippi School of Pharmacy.
Medication Adherence Team Challenge is part of the Script Your Future public awareness campaign launched in 2011 by
NCL. The campaign includes more than 130 public and private stakeholder
organizations, including the American Association of Colleges of Pharmacy
(AACP), the National Association of Chain Drug Stores (NACDS) Foundation, the
American Medical Association (AMA), and the National Community Pharmacists
Association (NCPA). “We were excited to
expand our competition this year beyond just student pharmacists to more broad
outreach to additional fields of future health professionals who interact with
patients--doctors, nurses, nurse practitioners, and others,” said Sally
Greenberg, NCL’s Executive Director. “This more comprehensive approach will ultimately
result in patients hearing from multiple voices encouraging them to take their
medication as directed.”
shows that nearly three out of four American don’t take their medications as
directed. This may cause devastating results, particularly for people with
chronic conditions. Poor medication
adherence has been recognized by national health advocacy groups as a public
health priority; it results in more than one-third of medicine-related
hospitalizations and almost 125,000 deaths in the United States each year.
Improved medication adherence leads to better health outcomes and reduced total
The Script Your Future Medication Adherence
Team Challenge was a month-long outreach competition held in February 2013 to engage
interdisciplinary student teams from pharmacy, medicine, nursing, and other
health professions charged with tackling the problem of poor adherence.
The teams implemented innovative solutions and outreach in their communities to
raise awareness and improve understanding about medication adherence using Script Your Future
materials. This year, the students also submitted entries in the categories of
health disparity outreach, chronic condition outreach, and creative
than 1,700 future health care professionals held 200 events in 35 states and
the District of Columbia, counseling over 12,000 patients and reaching more
than 3 million consumers nationwide.
the next generation of pharmacists and other healthcare professionals is
imperative to ensure that future patients practice better adherence,” said Dr.
Lucinda L. Maine, Executive Vice President and CEO at AACP. “The Script
Your Future team challenge inspires students to think about new ways to
address this issue and encourages innovative strategies to better connect with
patients to achieve optimal health outcomes, it is vital that they take their
medication as directed,” said AMA President Jeremy A. Lazarus, M.D. “Patient
education through community outreach enhances the conversations happening in
doctors’ offices across the country and helps patients avoid adverse drug
reactions and unnecessary hospitalizations. The Script Your Future
challenge enables healthcare professionals-in-training to advance public
involvement of students and faculty in the effort to boost medication adherence
is incredibly important” said NACDS Foundation President Kathleen Jaeger. “The
Medication Adherence Team Challenge establishes this issue as a top priority
for the next generation of health professionals, and inspires them to advance
this goal within their own communities. The winners are showing the tremendous
power that healthcare professionals can have on advancing patient care through
medication adherence. We hope that is a lesson they will carry with them
throughout their careers and that will inspire others to do the same.”
health outcomes for patients require good medication adherence and the
collective efforts of community pharmacists and other health care professionals
play a critical role in that equation. This is why the National Community
Pharmacists Association is proud to be a sponsor of the Script Your Future
team challenge, as it recognizes the indispensable role of each member of a
patient’s health care team, and encourages each to be the best patient advocate
they can be,” said NCPA CEO B. Douglas Hoey, RPh, MBA.
schools’ campaigns, selected from over 58 applications, and 85 participating
colleges and schools of pharmacy and other health professions are listed
below. In addition, the following
schools received Honorable Mention under the National Award category: Lake Erie
College of Osteopathic Medicine-LECOM School of Pharmacy; University of
California San Francisco, School of Pharmacy; and Harding University College of
Award: St. Louis College of Pharmacy
engaged, inter-professional team of students and their faculty advisors from
schools of pharmacy, medicine, physical therapy, and occupational therapy
raised awareness of medication adherence through sustainable outreach in their
communities. The St. Louis College of Pharmacy conducted two-dozen events
throughout the Challenge month, with a particular focus on cardiovascular disease.
This team adapted the Script Your Future
message to reach almost 50,000 consumers. Students appeared on morning
television shows with the help of Miss Missouri USA, engaged with the public at
every Metro stop in St. Louis, and staffed local pharmacies and workplaces to
offer medication management, health screenings and tips on how to maintain a
healthy lifestyle. To capitalize on their adherence efforts, the team trained
staff from local pharmacies on medication adherence, leaving a lasting impression
on their community.
Award: University of Charleston School of Pharmacy
of Charleston School of Pharmacy (UCSOP) created 12 new and innovative
activities and resources for this year’s Challenge, reaching over 6,000 consumers
in the Charleston, West Virginia community. The team included a unique
composition of students from the University of Charleston Pharmacy School,
Physician Assistant Program, Athletic Training Education Program, and the
Regional Tobacco and Substance Abuse Prevention Program. To showcase the
activities during the month, UCSOP engaged in social media by creating a
Facebook page and YouTube channel, and also created a cartoon strip contest for
fellow students. The team printed unique QR codes on all materials created
during the Challenge that linked to original medication adherence videos. UCSOP
events included a Teen Expo at a local high school where teens were counseled
on healthy lifestyles and adherence.
This team used campaign messages to create outreach tailored to their
community for a lasting impact in Charleston, West Virginia.
Target Market Challenge
Award: University of the Pacific Thomas J. Long School of Pharmacy and Health
a focus on diverse and underserved populations, the University of Pacific team
reached a number of patients in the Stockton, California community. The
University of the Pacific worked with the Script
Your Future Sacramento coalition to translate resources into a variety of
languages including Spanish, Vietnamese, Korean and Chinese. The
inter-professional students took to the airways and produced a weekly,
hour-long radio show on medication adherence. The team of students from
medicine, pharmacy and physical therapy worked with local clinics to provide
adherence information to Filipino, Hispanic, and rural populations.
Participation in the Challenge has led to continuing partnerships with medical
student-run clinics to incorporate medication adherence into the services
offered and a collaboration with a university-led Medicare Part D program to
provide adherence data on this unique population.
Under-represented Community Outreach Award: Touro University, California-
College of Pharmacy
University targeted underserved populations in their outreach efforts,
including uninsured, Hispanic, African American, South and Southeast Asian
populations. Noting the high prevalence of chronic disease, non-adherence and
barriers to accessing health care for these populations, 80% of the Challenge month
events targeted under-represented communities, reaching over 1200 patients. The
team conducted blood glucose and blood pressure screenings and referred a
number of patients to seek further care due to high blood pressure. Learning
from this outreach, Touro plans to work with partners to offer prescription
assistance, health screenings and continued health literacy and cultural
competency training with student-providers.
Outreach Award: The University of Mississippi School of Pharmacy
University of Mississippi School of Pharmacy partnered with public and private
partners to focus on medication adherence in populations with cardiovascular
disease. Mississippi has the highest cardiovascular disease mortality rate in
the nation. The team used Script Your Future materials to hold a
number of health fairs at a local medical mall in Jackson, MS, designed to keep
participants engaged with a series of activities and stations. Students from
nursing, medicine, pharmacy and physical therapy conducted health screens and
education with patients. An evaluation of patients who attended the fairs
unearthed interesting population trends and led to a number of referrals for
follow-up visits. All involved in the
outreach, from students to faculty to patients, recognized the importance and
strength of inter-professional collaboration when addressing chronic diseases.
Inter-professional Team Event Award: St. Louis College of Pharmacy
with health profession programs at the Washington University in St. Louis, St.
Louis College of Pharmacy led a robust inter-professional team to engage the
St. Louis community. The team adapted Script
Your Future materials to create a cohesive message “See it, Hear it, Write
it, Understand it, Share it,” in which each profession describes how patients
can improve adherence, adding their unique perspective. The largest team
effort, Metro St. Louis Talks, involved physical and occupational therapy students
educating commuters about adherence at every metro stop in St. Louis.
Script Your Future is a campaign of the
National Consumers League (NCL), a private, non-profit membership organization
founded in 1899. NCL’s mission is to protect and promote social and economic
justice for consumers and workers in the United States and abroad. For
more information about the Script Your Future campaign, visit www.ScriptYourFuture.org.
For more information on NCL, please visit www.nclnet.org.