The EMBA program consists of five 12-week modules. Each module incorporates the equivalent of eight graduate hours of course work. Each module is taught by a highly qualified faculty member and visiting corporate executives to promote an infusion of traditional theory and real-world applications. Classes are offered on alternating Fridays (5:30 p.m. – 9:00 p.m.) and Saturdays (8:00 a.m. – 5:00 p.m.) to accommodate students’ work schedules.
Module One: Organization & Structure
This introductory module explores various categories of corporate culture and subcultures; how businesses are organized; personnel perceptions/attitudes and personalities; the various definitions of leadership and the differences between leadership and management/supervision; beginning legal aspects of business; and beginning human resource applications.
Module Two: Foundations of Business
This module focuses on the many facets of basic business of which every executive must be aware. Emphasis is placed on basic accounting applications; total financial responsibilities — to investors, stockholders, employees; marketing impact and corporate marketing strategies; and a thorough review of effective business plan preparation. Suring this module, students will develop a formal project proposal for their capstone project. Faculty will review each team’s project proposal and make recommendations before granting approval to proceed with the project. Upon approval of the proposal, students begin implementing the plan, with frequent reviews and critiques by his/her mentor.
Module Three: Analysis & Interpretation of Data
During this module, we examine the tools for decision making available to executives, including a wide range of managerial economic considerations, including demand analysis, marginal analysis, decision modeling, learning regression and correlation formulas, how to forecast, and linear programming.
Module Four: Pharmaceutical and Healthcare Marketing
Module four is designed to provide insight and understanding of the U.S. healthcare system and the pharmaceutical industry. Topics include pharmacoeconomics principles and applications, pharmaceutical and healthcare marketing principles, marketing research methods, and digital marketing in the 21st century.
Module Five: Healthcare Economics and Capstone Project
In the first part of this module, basic tools of economic analysis will be applied to the various components of the healthcare system. Relying primarily on microeconomic principles, students will study the behavior of the healthcare industry, consumers, healthcare providers, and insurers. In addition healthcare ethics and an overview of clinical research methods will be discussed. The second part of this module is designed to enhance the managerial skills related to healthcare professional effectiveness, career development (promotions, salary, and job satisfaction), and the professional’s quality of life in general.
During Module Five, students present the results of their capstone projects to the capstone company in a live presentation, as well as in the form of a detailed, final, written report, appropriately formatted and cited according to the American Psychological Association (APA) citation guidelines.